World's greatest flyers

A post-merger rebrand.
Client
American Airlines
Role
Art Direction & Design
Year
2015-2018

The World's greatest
flyers fly american.

After their merger with US Airways, American Airlines had a branding problem. While they had created a new logo, they needed help restoring the brand to regain its position as a true leader in the category. In addition to the World’s Greatest Flyer advertising campaign look and feel, we redesigned everything from their membership rewards program, the uniforms catalogue, their B2B Flagship offering, a new launch website, and an iOS sticker pack to name a few.

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