American style lookbook

You make flying much more than reaching a destination.

After 5+ years of testing and development, the world's largest airline wanted to inspire all 80,000 of their front-line employees to wear their new uniforms in pride. So we set out to create the American Style lookbook, a catalogue showcasing all the ways you can mix and match your new uniform. We sourced real American Airlines employees and partnered with fashion photographers Steven Lippman and Nigel Cox to create a physical lookbook that was mailed to every single front-line employee after launch.

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